Website Redesign Cost in 2026: What Small Businesses Actually Pay (and a Free Way to Start)
If your site exists but isn't winning calls, you're pricing a website redesign — not a blank-slate brand. Different search, same fear of vague quotes.
What redesigns cost in the market
Industry guides put small-business redesigns roughly in the $3,000–$15,000 band for a basic refresh, with fuller custom work climbing higher (e.g. Elaren Studio's 2026 guide, Tenet's breakdown). Those aren't our prices — they're the ranges shoppers already see.
What Yippley charges (public)
Same tiers as a new build — priced by what the site needs to do:
Simple $1,500 · Feature/Managed $4,500 · Business System from $9,500
Optional monthly Care/Growth/Pro $149–$799. Details: pricing and what a custom site costs.
Redesign vs rebuild
Redesign / refresh — Structure mostly works; look, mobile, speed, or lead paths are the problem.
Rebuild from scratch — Wrong platform, can't add what you need, looks like every template, or fixing it would cost more than starting clean. (On Wix? See Wix vs. custom website.)
Signs you need a new site, not another patch: slow on phones · no clear CTA · can't edit content · buried contact · looks identical to competitors · ranking for nothing that matters · bolt-ons fighting each other.
Keep your Google rankings
Map old URLs → new with 301 redirects · keep or improve key pages · don't delete content that ranks · resubmit sitemap · watch Search Console after launch.
A free way to start
- Free demo of a custom rebuild → usually live under 24h → approve before you pay
Related: Custom vs template · How long a custom build takes · Custom CRM vs. off-the-shelf
Get your free demo → Pay only if you love it.